COMMUNICATION AUDITS

From the Open Files of:

Kristi Bangert, ELCA Department for Communication

Contributed by:

Mim Woolbert, ELCA Department for Communication
COMMUNICATION AUDITS

These are materials I developed for my own use when doing communication audits. To date, I've done 11 such audits and I've led four workshops on the subject. Congregations really need to get impartial third parties to do the audits. It's the same principle that governs financial audits.

Here is a:

Survey outline_____________This document is available in Rich Text Format
Materials inventory sheet ____This document is available in Rich Text Format
Assessment page__________This document is available in Rich Text Format

 

Communication Audit Survey Form for
_______________ Lutheran Church

Mission statement

 

Interview/survey questions (interview members of congregation and those in the wider non-member community.)

1. Do you think ___________ Lutheran does a good job of communicating with its members?

2. With the wider, non-member community?

3. What is ____________ Lutheran's key message?

4. What in your estimation is ___________ Lutheran's strongest/best communication tool in relating to its members?

5. To members of the wider, non-member community?

6. Can you tell me what _______________ Lutheran's mission statement says?

7. If you could offer one suggestion to improve _______________ Lutheran's communication efforts, what would it be?

8. Other

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Communication Audit Materials Inventory Form for
________________ Lutheran Church

Mission statement

 

Materials review inventory Church directory, news release, Sunday bulletins, brochures, monthly newsletter, newspaper/newsletter ads for events, letterhead and envelopes, Yellow Page ad, congregation-wide mailing, community-wide mailing, door hangers, answering machine or voice mail script, and Web site.

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Communication Audit Assessment Form for
______________ Lutheran Church

Mission statement

 

Name/type of piece _____________________________________________________________

(Use one sheet for each item listed on the materials inventory form.)

 

Effectiveness measure #1: Consistency of piece with mission statement and goals

 

 

Effectiveness measure #2: Quality standards of piece

 

 

Effectiveness measure #3: Service to target audience

 

 

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